Fantasy sports market research update
As the FSTA Summer Conference kicks off, just a reminder to keep up with the latest via Twitter – the conference tag is #fstachicago2010.
Aaron Amic from Ipsos presented the update on fantasy sports market research since the last meeting. Some interesting things to note:
- In looking at teenagers (ages 12-17), nearly 2 in 10 are playing fantasy sports (higher in male teens)
- Participation in Canada has been growing more steadily than in the U.S.
- Of current fantasy sports players, the average number of teams run upon starting off in fantasy sports is 2.9 teams (though just over half start with just 1 team)
- 1/4 of “quitters” (those who stop playing fantasy sports) “would be likely to play fantasy sports ever again in the future” – note: future likelihoods are typically overstated.
- Only 2% say they’re likely to play fantasy sports in the future for the chance to win money/prizes (52% will play because they enjoy it).
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