Thursday morning @FSTA

Many thanks to MyFantasyLeague.com for their sponsorship of the awesome White Sox game last night. FSTAers gathered on the fan deck to enjoy the game, dinner, and drinks and saw the White Sox trounce the Tigers…and then of course to join in on the Blackhawks celebration that grew pretty quickly in downtown Chicago near our hotel.

Today the conference lasts for just half a day and is running on two different tracks for the first time: Technology in one room, Business in the other. Matt Schauf of FantasySportsBusiness.com is covering the Tech track; he’ll post a summary of the conference in the next week or so, but for immediate notes see his Twitter feed.

The first session of the Business track is Raising Capital – a few things of interest:

  • Adam Koopersmith (New World Ventures) noted that perhaps the most important thing to bring to the table when looking for investors is to be able to articulate what your company offers that big sites like ESPN and Yahoo! don’t offer. Also, figuring out “how to monetize your customer base” is another way to appeal to investors.
  • Ira Weiss (Hyde Park Angels) remarked that the fantasy market is “very, very attractive” but they haven’t moved into that space yet.
  • Things to pull together when looking for capital: 1-2 page executive summary and powerpoint presentation – also some general information and data on the industry.
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